The Portuguese Football Federation in partnership with Chiliz a leading sport-based blockchain enabler recently announced that they will launch a Fan Token via the Socios.com fan app.
Portugal will launch the $POR Fan Token in the coming days, providing fans across the world with a powerful new way to influence and engage the Portuguese Football team
The first $POR Fan Tokens will be dropped to existing Portuguese users on the Socios.com app today before the Fan Token is fully launched.
The reigning European Champions are currently taking part in the ongoing European championship with six of Portugal’s 26-man squad for the Euros currently playing for clubs on the Chiliz blockchain.
Such players include Cristiano Ronaldo (Juventus), Bernardo Silva and Rúben Dias (Manchester City), Danilo Pereira (Paris Saint-Germain), Gonçalo Guedes (Valencia CF) and João Félix (Atlético de Madrid).
Recall the five-time world footballer of the year, Cristiano Ronaldo became the first footballer ever to be rewarded officially with fan tokens and has become prominent in terms of fan interaction into the world’s most popular sport.
Nuno Moura, FPF’s Chief Marketing Officer, declared: “Through this partnership with Socios.com, we aim to continue strengthening our connection with millions of Portugal fans around the world
The launch of the $POR Fan Token will allow us to create new ways of reaching our supporters and interact with them in new and innovative ways. This will create new opportunities to engage fans with the Portuguese Team like never before, providing them with exclusive benefits, experiences, and rewards.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “Right now, football fans across the continent are sharing the same dreams and backing their teams to succeed in Euros.
“Portugal joins a movement that will create a better relationship between supporters and the teams they care about – an unparalleled shift from passive fans to active participants. We’re very proud to welcome them as our second national football team partner and the 40th major sporting organization overall to join our rapidly growing network of partners.”