Malawi teas make inroads into USA market

 Malawi teas make inroads into USA market

Malawi teas make inroads into USA market.

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Malawian hand-crafted teas curated and blended by the United Kingdom’s Rare Tea Company and grown by Malawi’s Satemwa Tea and Coffee Estates have been introduced on the USA market.

According to a statement released by the Malawi Embassy in Washington, five brands were featured at Jerome town’s Caduceus Cellars Tasting Room in Arizona to help raise school scholarship funds through the Rare Tea Company’s nonprofit arm, Rare Charity.

Caduceus Cellars Tasting Room Manager, Brian Sullivan, thanked Malawi’s Honorary Consul for providing an enthusiastic introduction to Malawi as the origin of Masala Chai, Lost Malawi English Breakfast, Earl Grey, Green Tea and Mint, as well as Lemon Blend tea.

Sullivan said he was fascinated to learn that Malawi was the first country in Africa to grow tea commercially.

Alexander Cathcart Kay, owner of Satemwa Tea and Coffee Estate noted that high value teas have a direct impact on Satemwa’s ability to sustain its vision of improving the living standards of their employees and neighboring farmers.

The teas made available at Caduceus Tasting Room included black teas grown on the estate and Fair Trade spearmint and lemon verbena, grown by adjacent independent farmers.

He said, “It is exciting and gratifying to see Satemwa specialty teas find their way into high quality establishments like Caduceus. Satemwa has struggled to make progress in the US market over the years and the support received from the Malawi Embassy, through their Honorary Consul and the commitment of the Rare Tea Company makes an enormous difference.”

Founded in 1923, Satemwa is a third generation family owned tea and coffee estate in Malawi’s Shire Highlands and it contributes to improving Malawian’s standards of living by crafting a unique line up of white, green, oolong, black, dark, and herbal teas. 

Charles Mkula

Charles Mkula has over 15 years of working as a Malawian newsroom news reporter and editor as well as a freelance journalist for a number of international news outlets, Charles Mkula has worked as a Public Relations Officer for a Malawi/Germany urban development project. He co-founded Hyphen Media Institute, a platform for sharing information generated from policy debate and advocacy activities. Charles likes reading, writing, traveling, exercises, making friends, listening to music, watching TV, documentaries and cartoons.

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