MASERU, Lesotho – First National Bank (FNB) Lesotho this week launched its new, dynamic brand communications campaign, #TheChangeables.
#TheChangeables is meant to celebrate the bank’s clients who take challenges in their stride by transforming obstacles into opportunities and embracing change while building a better future for themselves and others.
The communications has seen the bank introducing new brighter colours in its branding as opposed to the usual dominant turquoise. Among the new colours are yellow and purple among others.
The campaign was launched in Maseru on Wednesday.
FNB Lesotho head of marketing and communications, Masakoane Marakabei, told guests during the launch that the #TheChangeables was in line with the bank’s drive of delivering seamless services while embracing change.
“FNB Lesotho believes that change is inevitable, and we believe in our customers and their potential to embrace change,” Marakabei said.
The campaign was also aimed at supporting clients who are re-inventing themselves including street vendors, larger businesses and those enterprises which are migrating to doing business online, she said.
She said the past two years, punctuated by the global pandemic, have “challenged us in many ways and it highlighted that life could change quickly”.
“We have had to adapt and ensure that our solutions are tailored for our customers’ contexts and together with our customer-centric solutions, we can confidently say that we are the bank of #TheChangeables.”
Marakabei said the year 2020 proved that there was no need to be afraid of change. Instead, it must be embraced “as a highly positive force in our lives”.
“#TheChangeables not only celebrates the willingness and courage of change agents to do exactly that, but it also asserts FNB’s total commitment to supporting all the agents of change through their platform-based solutions as a trusted enabler of change and the preferred bank of #TheChangeables,” she said.
FNB Lesotho chief executive officer, Delekazi Mokebe, added that if Basotho don’t change, then positive change would be difficult to come by.
“FNB supports people who take initiative to change lives that is why this change we are making is big and important. This change will be seen in how we do things and, in our products,” Mokebe said.