The Russian soccer club Spartak Moscow has announced that it will launch its official Fan Token $FCSM on Socios.com, the leading platform for fan engagement and rewards.
With 12 Soviet Championships and a record of ten Russian Premier League titles, Spartak is the most successful football club in Russia.
With more than 25 million monthly interactions on TikTok, they closed 2021 as the most popular football club in the world with over 5.5 million social media followers.
Among the first Russian teams to adopt Fan Tokens, these digital assets are redefining how fans around the world engage with their favourite teams.
Through the $FCSM Fan Token, Spartak fans around the world will be able to interact and influence the club in a whole new way, starting in a very special year for Spartak, which will celebrate its Centenary Anniversary in April.
As part of the fan engagement process, fans will be able to vote on design ideas for kits, squad numbers for new signings, songs for celebrations, inspirational messages and other fan-related topics.
We will announce the launch date for the $FCSM Fan Token soon, as well as the subject of the first Fan Poll, which will be available on the Socios.com app once the Token is available.
As Founder and CEO of Socios.com, Alexandre Dreyfus looks forward to providing the band’s millions of fans with new and exciting ways to participate in the celebration of this significant milestone.
“We are thrilled to be returning to Russia, which is home to a huge, dedicated community of sport fans. Our partnership with Spartak, the country’s most successful club, is ideal as we celebrate the club’s centennial year this year. “
Spartak Moscow’s Head of Marketing and Commerce, Makhmutov Rustam, expressed his delight at being the first Russian club to join the prestigious Socios network. They strive to be innovative and modern.
“I’m very glad to be part of this long journey with Socios.com as FC Spartak takes a big step toward becoming a more digital and innovative global brand.”
“We are excited about providing our fans with useful services and strengthening the bond between supporters and the club. Nowadays, you can participate in the life of your favorite franchise through polls, rewards, and special promotions. This is exactly what we want to do with our new partner.”
“FC Spartak Moscow is making big strides towards becoming a modern, innovative and global brand and it is a pleasure to journey together with Socios.com.” said Stefanskiy Vladislav, Head of New Media and Special Projects at Spartak Moscow.
Spartak Moscow joins a network of over 100 sporting organizations worldwide that use blockchain technology powered by Socios.com to improve fan experiences.
The roster includes football giants such as FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, Inter Milan and Arsenal, among others, but also major MMA brands, Formula 1 teams, esports clubs and NHL, NFL, MLS and NBA teams.