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South African News and Market Update.

South African News and Market Update: Massmart’s e-commerce growth, and more

Telkom says Netflix is no longer available on SA set-top boxes

Telkom has said that Netflix will no longer be available on the South African phone and internet provider’s set-top box from October. An agreement between the parties has come to an end and will not be renewed, content executive Wanda Mkhize said in a statement, without giving a specific reason. Other content partnerships will be announced in due course, she said. The move comes after MultiChoice, Africa’s largest pay- TV provider, signed deals with Netflix and Amazon.com to offer their streaming services through its new decoder.

Insights into Massmart’s e-commerce growth

With online sales expected to explode in South Africa in the coming years, e-commerce is becoming the centrepiece of Walmart-owned Massmart’s growth strategy. The group, which includes brands such as Builders, Makro and Game, has been working with partners to launch “mini-apps” for mobile shopping. VodaPay, Vodacom Group’s new “super app”, “launched hard” in South Africa on Sunday with an aggressive advertising campaign in consumer media. But that’s just the beginning of much bigger ambitions for Massmart, Sylvester John, its head of e-commerce, said in an interview with TechCentral on Friday. He said that online retail will become a much more important part of Massmart’s strategy, especially given the group’s expectations that e-commerce will roughly triple its share of total sales in South Africa.

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