Arsenal football club in partnership with Chiliz, the leading global blockchain provider for the sports and entertainment industry, has announced that they will launch an $AFC Fan Token on the Socios.com app.
$AFC Fan Tokens will create new experiences for Arsenal supporters across the world, allowing them to become part of a vibrant digital community on Socios.com. There will be countless engagement opportunities on Socios.com for $AFC Fan Token holders, including the chance to influence the club in a series of interactive polls across a variety of decisions every season.
Fans will also be able to access club-related content and experience Socios.com’s geolocation, augmented reality feature ‘Token Hunt’.
In addition, fans can put their skills to the test against other fans from around the world in club-related games, competitions, and quizzes, competing in global leader boards and earning real-life and digital club-related accolades, rewards and experiences along the way.
The $AFC Fan Token will launch soon, with all existing and new My Arsenal Rewards Members having the option to receive a free $AFC Fan Token for a limited time.
Fans can join My Arsenal Rewards by visiting arsenal.com/membership. Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with their global fanbases.
Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com has major expansion plans for 2021 and is targeting many more Fan Token launches throughout the world.
Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires. The company will open a new office in North America in the near future.
Peter Silverstone, Commercial Director at Arsenal said: “We are excited to launch this partnership with Socios.com that will bring our huge global fan base even closer to the club. Socios.com are leading the way in blockchain in the sports industry, as we have seen from their relationships with other leading European clubs. “
“We are committed to finding new and innovative ways for all our supporters – whether local or international – to get closer to the club. In addition to fan focused initiatives such as our ground-breaking My Arsenal Rewards loyalty program, and the Amazon All or Nothing documentary, the launch of the $AFC Fan Token is another example of our renewed efforts in this space.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “Every football fan is part of a community. In fact, one of the best things about being a football fan is feeling like your part of something bigger.
“Knowing that when you celebrate a goal, thousands, and, in Arsenal’s case, millions of Gooners, all around the world, are jumping around celebrating – doing exactly the same thing you’re doing.
“There’s a global community of Arsenal fans united by their shared passion for their club. “Socios.com will become the meeting place for these fans and $AFC Fan Tokens the tools through which they are able to add a new layer to their relationship with the club.
“$AFC Fan Tokens will enable fans to access once-in-a-lifetime experiences and rewards, enjoy exclusive content, games, competitions, chat and to connect with a global community of supporters.